In April 2008, Groove Armada eschewed the traditional record label model signing to Bacardi for a ground-breaking global multifaceted partnership covering recordings, live and promotion....
Coca-Cola has created a truly unique music initiative that ties into a global campaign (over 100 markets) in partnership with Atlantic Records/Warner Music Group and...
Research results on the branding effects of Google Search presented by Floris Cobelens (Heineken), Lot Keijzer (Twist), Joris Merks (Metrixlab) and Jim Jansen (Google). Also...
Interbrand's Best Global Brands report is published each fall and offers insights into how global organizations create and manage brand value. It is the definitive...
